It’s what helps power website traffic, as well as actual foot traffic into the physical location of your business.
Whether you’re a small business or a large company with multiple locations, the value of local SEO should never be underestimated. Do some quick math, and you’ll realize that unless you’re in the top three of results, you’re likely to miss out on almost 60% of clicks… that means that 6 out of 10 people searching in your area might not ever find out about your business. The website that comes in second in the rankings claims nearly 16%, while the third gets just over 11%. The top result on Google’s local results will earn close to 30% of all clicks. A whopping 80% of local searches will result in successful conversions - is there any other business strategy that can deliver that level of ROI? And yet, less than half of retailers out there have a Google My Business listing, which is widely considered one of the most basic components of local SEO.īut don’t assume that showing up somewhere in local search is good enough because your ranking makes a world of difference. But exactly how big of a win is it? As it turns out, local rankings might be far more critical than you realize.Īccording to SEO Tribunal, about 97% of online searches are based on a user’s goal to find a local business. What would you suggest is the best way to handle this? Prioritize how it looks on mobile searches or desktop searches? Is it best if only the title creates a cliffhanger while the meta description is displayed fully? Or is it ok or even better to have it in both? Your input would be immensely appreciated.It probably sounds pretty obvious that getting your business information in front of interested users in your area is a big win. Title shows fully, but meta description creates a ‘….’ cliff hanger. On my phone however, the situation is reversed. dots), whereas the meta description is displayed fully.
For instance when checking on my PC, the title of my site creates a cliffhanger (does not show completely and you see the …. It seems that title and meta description are displayed differently on a mobile phone than on a desktop computer. I have a question about the ‘title cliffhanger’ idea if you don’t mind. But for the brick-and-mortar outlet that relies on local customers to survive, its local SEO that. Thanks a lot for sending an email with a heads up about this article, Brian! It came at exactly the right time, as I’m currently trying to improve my site’s SEO after gradually slipping from the #1 spot to somewhere around #4 or #5 in the last couple months. A good SEO strategy is a must-have for any business striving to stand out in search engines. Let me know if you’d like anymore, but I hope those help your readers! When your doing link building with your neighboring businesses, also see if you can’t do some sort of shared promotion for each other! Even something as simple as a flyer in each other’s stores can make a drastic impact! Front load your location specific KW in your title tag if possible.Ĥ. Take advantage of the questions and answers section in GMB.ģ. Google puts the most weight on your primary category and adding too many categories (especially if they aren’t relevant can actually hurt you)Ģ. Since I started running my consultancy Ratynski Digital (we specialize in Local SEO) I’ve picked up a few tricks and tips along the way.ġ. I thought you really covered the topic of Local SEO well!
They have dominated the niche and been doing Local SEO & Marketing for over 25 years. I actually started at an agency that specializes in dental marketing.
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